People usually spend time at your website for a reason… They are interested in what your site has to offer. How could you keep those same targeted customers informed when you have new products or services to offer? How could you turn those same people into repeat customers?
This is not a new concept. “Brick and Mortar” stores have been doing it for years!
Have you ever bought something at a store and were asked for your email address, your phone number, or your mailing address? I am sure that almost everyone can remember some transaction with a store like that.
For example, I get a mailing from Sears every week. In this mailing they have an ad at the top showing their specials for the week. Sometimes I read it and sometimes I don’t, but I have never asked them to stop sending it. Why?
It’s free information that I don’t have to go looking for.
I like to know about new products.
I like what Sears has to offer, and they just might be offering something (at a good price) that I am interested in buying.
So how do you translate the business principles that “Brick and Mortar” stores have been successfully using for years to your internet business?
First I want you to focus on that word “translate”. That does not mean “come up with something new”! There is really no need to come up with something new.
The business world has a big head start on the internet. They have years and years of trial and error to glean from. All we really need to do is translate those same successful tactics into the language of HTML, if you will.
For example, if you read my webpage about how to get a flood of traffic to your website then you know that I translate what the business world calls “location” into what the internet calls “traffic”. We could loosely translate both of those phrases into one word – Exposure.
So how do we take what the business world is doing with direct mail and make that work the same way on the internet?
Think about how you came to get this Ebook. I didn’t send you a piece of spam email with a link to it. I offered you some information and you gave me a way to get that information to you. Is that not the exact same method that “Brick and Mortar” stores use?
You may be asking, “So, what’s the big deal”? Why don’t you go ask these “Brick and Mortar” stores what’s the big deal.
First, it is a very big deal, and if these “Brick and Mortar” stores have spent the time and money to implement this system then you should too.
To clear things up, I am not talking about sending out direct mail. We are going to do what they do, but using the tools that the internet has to offer. Yes, you guessed it. We are going to use email.
There are different methods that will accomplish the same goal we want to achieve.
We can pay a company to do this for us. This is very automated and easy to set up.
We can do it ourselves with free software. This will require a little knowledge and time, but it if you already have a website that you manage, you probably already have the capability to do it.
(I will be creating another Ebook very soon that will outline how to do the second method above.)
There are very lucrative reasons to use this business tactic. Let me share some of those reasons with you.
One reason that you might want to contact your customers or visitors is to give them a discount that is “only available to them”. To “set the hook” even further, you could let them know this is a limited time offer which is only being offered to them and will expire in a set number of days. People like to feel special, and when that special involves them saving money they like it even more!
Another reason to contact your customers could be to offer them brand new products that you have just started to offer. If you are really good you might even have tracked in your database what brought them to your site and specifically target certain types of products that they are interested in.
If you have a large product or service inventory, your customers might have not had the opportunity to browse through all of it. If you track what pages your visitors have visited (even how long they stayed on those pages) this might give you another reason to contact them. You could show them some very relevant products that they might have overlooked.
The reasons really could go on and on and I won’t take the time to list all of them here. You get the idea.
Remember, you are not beating someone over the head and asking them to buy your products. They have requested this kind of information from you. At any time they can click on a link in your email and unsubscribe from your email list.
Just think. What would it do for your internet business if you could turn 20% of your customers into repeat customers, or even better if you could turn 20% of your visitors who didn’t buy anything into customers. While every other guy on the block selling the same thing is out there beating his brains out to try and find a way to get more visitors to his website… you are maximizing the visitors that you already have.
I know the following is a weird thought but it might make some sense of what I am telling you.
Let’s say you had to go buy a new hot water heater and were offered two similar products. The first product is 50% efficient – meaning that 50% of the fuel that it uses is wasted. But the second product is 80% efficient – you are only wasting 20% of what it costs to fuel it.
Let’s go even further (to make it relevant) and say that they are both the same price, but the second product is a little harder to install and will require monthly maintenance that will take about five minutes.
Which one of these products would you choose? Most people would choose the more efficient product. I would! Most people would spend that extra five minutes a month to increase their efficiency by 30%. This not only means added efficiency. It also means they will be paying less per month to heat their water. (Applied to our situation it translates to lower advertising costs and less work.)
I would go a step further and say that the second product would outsell the first product by 4 to 1. It would sell better because it offers more! Just “word of mouth” would increase this product’s sales.
Isn’t that what you are trying to do… offer your customers more? That is what they want. Why not give it to them?
Just to clarify what I mean about an email list. I am not suggesting that you sit down and write 500 emails to all of your customers. That would be a ridiculous waste of time and efficiency.
We will use software to write one letter that will be sent to the people on our list that we choose. You might not want to send each person the same letter. Different people are interested in different things.
So, what are the steps that you need to go about to accomplish this?
First and foremost you must have some kind of incentive to offer them. Incentives can be many different things: Free products, Free information, Discounts, etc, etc.. . People won’t just sign up to hear you babble, unless they like your babble. But then it’s not babbling. It’s information! In a nutshell you have to offer them something that has value.
Next, you must make it very easy and simple for them. People don’t want to fill out long forms. Keep it simple.
You can include all kinds of hidden information based on what page they came into your website from, or what page they are filling the form out on, etc, etc.. . This is valuable information that they will not give to you, but the good thing is that you can include this along with their submission without them knowing. I don’t think there is anything “underhanded” about this. They have given you the information. Why not use it?
Let me give you a real world example. Let’s say that you have had a website up for some time now and you have set up an email list that about 1000 people subscribe to.
Just today you added another new product to your inventory that many of your customers would be interested in. You could just put it on your website and wait for people to come and find it.
Or, you could let every person on your email list know about this new product immediately. You might even offer them a discount that lasts for 5 days after they visit the product page.
Let’s say that your product sells for $40 and you have a 50% markup on that product, which would net you $20. You email everyone on your list with this offer and only a measly 5% of them take the deal and buy the product. Can you do the math? I can!
Five percent of 1000 is 50 sales. Fifty sales with a $20 net return is $1000! Now that’s not measly is it?
And, what did this cost you. How much new traffic did you have to “drum up” to get 50 sales? If you said nothing, you are exactly right. You’ve already paid (in some form or another) to get these people to your site, and now you are just maximizing that traffic. Novel idea huh? Not really… but it is an idea that a lot of website owners have never implemented.
Feel free to add your own ideas to this business tactic and watch your profits skyrocket. But remember this key – You must offer something of value to be successful!
I hope this information will be as valuable to you as it has been to me. It will take a little research and a little work, but believe me, “It is well worth it”!
In the meantime you can get started with this technique very quickly using the software below.
This is not an overnight get rich quick plan. It’s a get rich slow, then get rich some more kind of plan. Just keep in mind your success using this method will depend on the size and quality of your email list.