Tonight I was checking some of my stats and noticed that I had a lot of visitors coming to my previous post from StumbleUpon, so I clicked the link in my stats and it takes me to this page letting me know that my post had been stumbled (hmmm…I wonder who did that?).
Anyway, right below that message I notice that StumbleUpon sells advertising. Really? I have never noticed an ad on StumbleUpon. I had to check into this and see where these advertisements were being shown. To my utter amazement StumbleUpon is allowing “advertisers” to pay to place the page they choose in a selected audience’s stumble que/rotation. Now maybe I am behind the times and everyone else knows this, but I had no idea that StumbleUpon was doing this.
Here is some interesting information I found in the FAQ about advertising on StumbleUpon.
Where will my content appear?
When you use StumbleUpon to promote your website (or other content), we send your site directly to people who match your targeting criteria, and specifically to those who have expressed an interest in similar sites before. We display your content directly in the user’s browser – not as an ad, but as the sole and entire focus. Each unique URL is displayed only once to each member.
What am I paying for? What do I get?
Premium inclusion in StumbleUpon starts at 5 cents per targeted visitor. We show your site directly to StumbleUpon members (a demo is available here). Targeting by personal interest, history of rating similar sites, location, and demographics (age, gender) determines who will see your site. There is no ad impression or click-through. Rather than using intrusive forms of advertising (like popup ads), we display your entire page. Your page will be the only content displayed in the user’s web-browser. Your site isn’t wrapped inside a frame or presented as an ad within another page. You have the visitor’s full attention.
How can I target a specific audience?
In addition to StumbleUpon’s built-in behavioural targeting, you can target campaigns by:
* Category – more than 500 to choose from.
* Location – country, state, city (US & Canada)
* Demographics – age, gender
I have a mixed opinion about this kind of advertising. From a consumers standpoint I think it’s a little sleazy, but from a Marketers standpoint I think it’s GOLDEN. I mean we are not talking about text ads here where you have to optimize, optimize, optimize in hopes of someone clicking through to your page. You are paying to get your entire page, along with the product and/or sales pitch, right in front of the customer without them realizing that it’s an ad.
What’s weird is that after I signed up and created a campaign there are not any options to delete or pause the campaign. Also, there doesn’t seem to be a way to setup my payment information. This makes me think it must be new, but then again maybe those options are only available once your first campaign is approved.Have I been completely in the dark about this or is this news to you too? If anyone has been using this advertising service from StumbleUpon let me know.
I shared this with Mark “Rhiz” Hopkins over at Mashable.com. Check out his take on StumbleUpon Selling Targeted Traffic for $50 CPM.